APP MONETIZATION
App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).
In-App Purchases
Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps.
In-App Advertising
Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).
App Subscriptions (Freemium Models)
In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features.
Influencer Marketing
It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Ubisoft Revenue Statistics (2024)
Founded in 1986 in France, video game developer and publisher Ubisoft is among the world’s largest game publishers with studios in 28 countries. Among the company’s best-known games are Assassin’s Creed, Far Cry and Watch Dogs. Company Overview Founded Date March 28, 1986 Founders Claude Guillemot, Christian Guillemot, Yves Guillemot, Gérard Guillemot, Michel Guillemot Headquarter […] More
-
The 16 Best Free Survival Games
The demand for ‘Survival’ games is increasing day by day. Especially the ‘Battle Royale’ craze, which started with H1Z1 and PUBG, has greatly increased the demand for survival games. As a matter of fact, at a time when the demand is at such crazy levels, game developers have released hundreds of copies of each other, […] More
-
The 9 Best Screen Sharing Apps
In an era defined by remote work, virtual meetings, and digital collaboration, the importance of effective screen sharing tools cannot be overstated. Whether you’re conducting a virtual presentation, hosting a remote team meeting, or providing technical support from afar, the ability to share your screen seamlessly is essential for fostering communication and productivity. In this […] More
