Deals and IPOs | Mobile Marketing Reads

AppLovin invests $50 million in social commerce platform Flip

Maya Robertson — Wed, 03 Apr 2024 07:46:28 +0000

In a strategic move to diversify its portfolio beyond the gaming industry, AppLovin has announced a significant investment of $50 million in Flip, a social commerce platform featuring a dynamic social video feed. The investment comes as part of Flip’s larger $144 million Series C funding round. Flip’s Series C was led by Streamlined Ventures […] More

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Yahoo is acquiring AI news app Artifact from Instagram co-founders

Jordan Bevan — Tue, 02 Apr 2024 14:02:55 +0000

Yahoo has made a significant move in the realm of news aggregation and discovery with its acquisition of Artifact, the AI-driven app founded by Instagram cofounders Kevin Systrom and Mike Krieger. With the acquisition, Artifact will transition from a standalone app to integrate its AI-powered personalization technology into Yahoo’s ecosystem, particularly within the Yahoo News […] More

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Cadent acquires performance marketing firm AdTheorent for $324 million

Sophie Blake — Tue, 02 Apr 2024 10:31:03 +0000

TV advertising company Cadent announced its plans to acquire all outstanding shares of AdTheorent, a New York-based programmatic advertising company, for a cash consideration of $3.21 per share. Through the acquisition, Cadent seeks to broaden its range of performance advertising solutions, targeting both the digital and traditional television markets. Nearly a year ago, Cadent, which […] More

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Take-Two to acquire Borderlands maker Gearbox for $460 million

Maya Robertson — Thu, 28 Mar 2024 09:37:22 +0000

Take-Two Interactive Software announced on Wednesday the acquisition of Gearbox Entertainment, renowned for its flagship first-person shooter game, Borderlands, from Sweden’s Embracer. The acquisition deal, valued at $460 million, marks a significant move in the gaming landscape, reflecting a notable shift in ownership and strategic partnerships within the industry. Take-Two will pay the entire purchase […] More

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Triton Digital acquires audio intelligence platform Sounder

Sophie Blake — Wed, 27 Mar 2024 07:44:54 +0000

iHeartMedia-owned SSP Triton Digital announced that it has acquired audio intelligence platform Sounder to enhance its audio advertising capabilities. Financial terms of the deal were not disclosed. The acquisition comes two years after iHeartMedia made a strategic investment in Sounder, which was founded in 2019 by former Google and Spotify executives. In 2022, iHeartMedia led […] More

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Sensor Tower acquires data.ai

Sophie Blake — Mon, 18 Mar 2024 18:17:07 +0000

Mobile app store market intelligence company Sensor Tower today announced that it has acquired mobile marketing firm data.ai, formerly known as App Annie, for an undisclosed sum. Through the acquisition, Sensor Tower seeks to broaden its customer base, enhance its mobile marketing and app intelligence offerings, and strengthen its global footprint, especially in APAC. The […] More

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Ad ops startup Aditude acquires gaming SSP CPMStar

Sophie Blake — Wed, 13 Mar 2024 08:13:58 +0000

New York-based ad ops startup Aditude has acquired CPMStar, a monetization and SSP solution for game developers and publishers, for an undisclosed sum. The acquisition comes six months after Aditude raised $15 million Series A. Founded in 2005, CPMStar has reached more than 800 million monthly active users and catered to gamers across all demographics. […] More

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Telegram will hit profitability in 2025, Pavel Durov says

Sophie Blake — Mon, 11 Mar 2024 13:42:06 +0000

In a recent interview, Pavel Durov, the founder of Telegram, shared the company’s anticipation of achieving profitability in the upcoming year and expressed aspirations for a future public offering. “We are hoping to become profitable next year, if not this year,” Durov said. Durov disclosed that the chat app, now boasting a user base exceeding […] More

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Topsort raises $20 million Series A to further scale its clean advertising platform

Maya Robertson — Tue, 05 Mar 2024 09:11:45 +0000

AI and machine learning-based tech startup Topsort has raised $20 million in a Series A funding round led by Upload Ventures and returning seed round investors, Quiet Capital and Pear Ventures. The latest funding round sees the three-year-old startup’s valuation at $150 million. Topsort plans to use the funding to expand its clean advertising platform, […] More

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CTV ad platform Vibe.co raises $22.5 million Series A

Maya Robertson — Fri, 01 Mar 2024 11:08:37 +0000

Vibe.co, an CTV (Connected TV) ad platform tailored for Small and Medium-sized Businesses (SMBs), has raised a $22.5 million Series A funding round. The latest funding injection brings the total capital raised by the company to approximately $30 million since its inception in 2021. The Series A round was led by investment firm Singular, with […] More

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