Trends & Reports | Mobile Marketing Reads

TikTok dominates social media usage among US adults, eMarketer reports

Sophie Blake — Thu, 18 Apr 2024 09:33:02 +0000

In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer’s forecast. Delving into the data reveals a compelling narrative. Among US adults aged 18 to 24, TikTok reigns supreme, with individuals spending an average of […] More

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Digital ad revenue growth slows in 2023, IAB report reveals

Jordan Bevan — Wed, 17 Apr 2024 08:15:13 +0000

The latest IAB/PwC Internet Advertising Revenue Report unveiled a deceleration in US digital ad revenue growth throughout 2023, citing various economic factors such as inflation, rising interest rates, and industry layoffs as contributing factors. Despite these challenges, digital ad revenues saw a 7.3% increase, reaching $225 billion compared to $209.7 billion in 2022. However, this […] More

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UK video games market soars to £7.82 billion, mobile gaming leads growth

Sophie Blake — Tue, 16 Apr 2024 11:17:54 +0000

The UK’s video games consumer market achieved a valuation of £7.82 billion in 2023, as revealed in the latest report from the UK-based trade body Ukie. Despite global challenges, the UK gaming market demonstrated resilience, experiencing a 4.4% increase from the revised 2022 total of £7.49 billion. The growth underscores consumers’ enduring enthusiasm for games […] More

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Android poised for rapid growth in 2024, surpassing iOS momentum, IDC says

Jordan Bevan — Tue, 16 Apr 2024 10:55:36 +0000

Amidst the ever-evolving landscape of the smartphone market, Android is poised for substantial growth in 2024, reportedly outpacing Apple’s iOS by a significant margin. While the iPhone has enjoyed a robust presence in the United States over the years, Apple has also witnessed notable expansion in the global market. Despite Android maintaining its status as […] More

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iOS 17.4 bug could lower ATT opt-in rates, Kochava finds

Sophie Blake — Tue, 16 Apr 2024 10:40:49 +0000

In a recent examination of app performance on iOS devices, the Kochava team stumbled upon a critical issue affecting versions 17.4.0 and 17.4.1. The problem lies within Apple’s App Tracking Transparency (ATT) framework, particularly in its handling of opt-in status reporting. Before the rollout of version 17.4.0, the average ATT opt-in rate stood at approximately […] More

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Consumers set to spend $2 trillion on mobile apps throughout the 2021-2030 decade

Sophie Blake — Mon, 08 Apr 2024 10:19:16 +0000

data.ai’s recently released Mobile App Market Forecast 2030 report projects a staggering $2.2 trillion revenue generation within the mobile app economy from 2021 to 2030. The forecast unveils a remarkable surge in in-app spending through app stores, poised to skyrocket by 267% over the decade compared to the previous ten years, with a projected $288 […] More

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TikTok generated $14.7B for SMBs in the US in 2023

Maya Robertson — Fri, 05 Apr 2024 08:03:34 +0000

TikTok’s economic impact report, unveiled on Thursday, highlights the popular short-form video app’s significant contribution to the U.S. economy, asserting that it generated a staggering $14.7 billion for small- to midsize businesses (SMBs) last year, with an additional $24.2 billion in total economic activity fueled by small businesses’ utilization of the platform. According to the […] More

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In-app video ads to capture over 30% of total US mobile advertising spend in 2024

Sophie Blake — Thu, 04 Apr 2024 14:12:36 +0000

In-app video ads are poised to seize more than 30% of the total US mobile advertising spend for the first time in 2024, according to eMarketer. Back in 2020, video ads accounted for just over a quarter (26.7%) of in-app ad spending. Fast forward to 2024, and this figure is projected to surge to 36.8%, […] More

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YouTube and X lead the charge in social media advertising attention – report

Maya Robertson — Tue, 02 Apr 2024 10:56:43 +0000

In the dynamic landscape of social media advertising, YouTube has emerged as the undisputed champion, dominating other platforms in terms of social media ad attention, according to eMarketer’s Industry KPI data via Adelaide. This reaffirms YouTube’s status as a powerhouse for advertising, maintaining its leading position despite fluctuations. Adelaide’s social attention metric (AU) ranks various […] More

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25% of YouTube’s paid creators now earning from Shorts

Maya Robertson — Fri, 29 Mar 2024 10:01:31 +0000

One year after introducing revenue sharing for short-form videos, YouTube disclosed that a notable proportion of creators within YouTube’s Partner Program are now earning from YouTube Shorts, with more than one in four creators earning income through this feature. Considering YouTube’s expansive ad-sharing program, which boasts over 3 million creators, this equates to approximately 750,000 […] More

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