Product Launches & Updates | Mobile Marketing Reads

Amazon launches interactive and shoppable channel on Prime Video and Freevee

Maya Robertson — Fri, 19 Apr 2024 08:38:42 +0000

Amazon Live has introduced a shoppable channel to Prime Video and its Freevee ad-supported video-on-demand (AVOD) streaming service. The move opens up new avenues for U.S. consumers to engage with content while browsing and shopping through their mobile devices, all thanks to Amazon’s “shop the show” technology. The newly unveiled channel offers round-the-clock programming, showcasing […] More

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Third-party iOS app marketplace AltStore PAL arrives in the EU

Jordan Bevan — Thu, 18 Apr 2024 10:41:26 +0000

AltStore PAL, an open-source app store made specifically for independent developers, is now live in the EU, thanks to Apple’s compliance with the region’s Digital Markets Act (DMA). Gaining access to the alternative app ecosystem requires a nominal annual subscription fee of €1.50, plus tax, to cover Apple’s Core Technology Fee (CTF) associated with installing […] More

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YouTube introduces premium placement option for YouTube Shorts ads

Sophie Blake — Thu, 18 Apr 2024 09:18:16 +0000

In a bid to assist advertisers in securing optimal placement for their Shorts ads, YouTube has rolled out a new YouTube Select Shorts option. The feature empowers brands to position their ads alongside top-performing Shorts content across various categories. With YouTube Select Shorts, advertisers gain the flexibility to select placement alongside the most engaging Shorts […] More

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Apple now allows EU users to download apps through websites

Jordan Bevan — Tue, 16 Apr 2024 21:29:21 +0000

Apple announced on Tuesday that web distribution is now available in iOS17.5 beta 2 and App Store Connect. The move grants developers the option to offer iPhone apps for direct download to EU users from their own websites, marking a departure from the traditional reliance on Apple’s App Store for app distribution within the region. […] More

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YouTube implements stricter measures against mobile third-party ad blockers

Maya Robertson — Tue, 16 Apr 2024 10:16:40 +0000

YouTube has intensified its efforts to combat the use of ad-blocking apps on mobile devices. Following its crackdown on ad blockers for web users in October 2023, the platform is now targeting third-party apps that attempt to bypass ads on its platform. Unlike its overt approach on the web, where users were greeted with a […] More

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Meta temporarily suspends Threads in Türkiye following Competition Authority’s order

Sophie Blake — Mon, 15 Apr 2024 13:42:14 +0000

In response to an interim order from the Turkish competition authority, Meta Platforms has announced the temporary shutdown of its social media platform Threads in Türkiye, effective from April 29. The decision comes as part of compliance efforts with the authority’s directives. However, Meta assures users that the suspension of Threads will not affect its […] More

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Snap partners with Snowflake to build PETs with Snowflake’s Marketing Data Cloud

Sophie Blake — Thu, 11 Apr 2024 18:50:09 +0000

Snap has announced a strategic partnership with Snowflake to build privacy-enhancing technologies with Snowflake’s Marketing Data Cloud. The integration promises advertisers the ability to securely share invaluable targeting and conversion data without compromising on security or signaling protocols. Despite the integration’s forthcoming rollout slated for months ahead, both Snap and Snowflake remain tight-lipped about the […] More

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Apple eases App Store restrictions, welcomes retro game emulators

Jordan Bevan — Mon, 08 Apr 2024 08:56:34 +0000

In a significant update announced on Friday, Apple has made a pivotal decision to allow game emulators onto its App Store worldwide, marking a significant departure from its previous stance. The move signifies a notable shift in Apple’s policies and opens the door for retro gaming enthusiasts to access a wide array of downloadable games. […] More

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Apple grants European music streaming apps ability to directly link to their websites for purchases

Maya Robertson — Mon, 08 Apr 2024 08:45:47 +0000

In a bid to comply with a recent European Union mandate, Apple, on Friday, unveiled new measures aimed at facilitating easier access for music streaming apps on its App Store in the European Economic Area. The move allows these apps to inform users about alternative methods for purchasing digital services, marking a significant shift in […] More

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Chase launches ‘Media Solutions’ leveraging banking customer data for targeted in-app advertising

Maya Robertson — Fri, 05 Apr 2024 14:13:50 +0000

Chase has launched Chase Media Solutions, a new digital media platform enabling brands to engage directly with the financial institution’s vast customer base of 80 million. Using the Media Solutions, retailers will craft tailored promotions aimed at boosting customer acquisition and sales. These targeted offers will be showcased to customers when they access the Chase […] More

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