The demand for mobile advertising is witnessing a sustained and vigorous surge in 2024 and beyond, underpinned by transformative shifts in consumer behavior and the pervasive influence of mobile devices. As of the latest data projections, global mobile ad spending is expected to exceed $450 billion in 2024, showcasing a remarkable escalation from previous years. This upward trajectory is fueled by the unabated rise in smartphone users, which is anticipated to surpass 4.2 billion by the end of 2024.

Another factor enabling this industry to grow so quickly and easily is, of course, the growing number of mobile ad networks in the market that use advanced technologies to create helpful products and proactive solutions for ad publishers and advertisers.

Basically, a mobile ad network serves as a middleman between an ad publisher and an advertiser. First, it collects ad spaces, which are the places inside mobile apps that can be used for showing advertisements, from the publisher then sells them to the advertiser according to demand. So, we can briefly define ad networks as the bridges between them. 

There are dozens of mobile ad networks in the industry that have different sizes of ad inventories offering different solutions, ad types such as interstitial ads, banner ads & playable ads, and campaign types including  CPM, CPC, CPI and CPE, to the special needs of mobile advertisers and ad publishers.

Picking the one you want to work with might turn into a challenging task for you if you don’t have enough information about each of them. In order to help you decide easier and faster, we’ve listed the top mobile ad networks for 2024, with their main features, user reviews, website and social media links.